Introducing:
Media
Modernization

Learn how to prepare your business for a future of perpetual growth.

Learn How
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What We Do

What is Media Modernization?

Content

Bring contextually matched content to your audience with 5,000 new daily videos covering News, Sports, Business, Entertainment, Lifestyle and more. This helps to improve UX and create new video inventory that make users stick around longer and offer monetization opportunities.

Monetization

rollingdigital is connecting with publishers and advertisers with the best opportunities in digital advertising. Our easy-to-implement monetization solutions increase publishers’ profitability with security and proximity to the best AdTech in the segment. Every month we generate millions in revenue for our publishing partners.

Marketing Strategy

We dedicate our head, heart and soul to help companies reach their growth potential. We apply our technical, strategic and creative expertise to help you connect with customers, improve performance and extend reach.

Capabilities

STRATEGY &
TRANSFORMATION

We are your trusted advisor on your continued growth journey. We help you find a path to sustainable maturity, drive operational transformation and achieve real business results. We measure our success by yours, so we won't be satisfied until you are.

TECHNOLOGY &
AUTOMATION

We help improve performance through machine learning, increase efficiency through automation, and develop a culture that embraces innovative solutions. All of these are straight lines to business success.

DATA &

Connecting the data that provides insight and drives value in media is at the heart of what we do. Our data experts are always looking for new ways to improve your ability to make confident business decisions.

TECHNOLOGY SALES
& ADOPTION

We’ll get you set up right and make sure it stays that way even if things around you change. Whether you need dedicated experts, training, education or technical support, we can provide a high level of service to help you succeed.

Consulting Solutions

Modernization is an always-on process, not an annual investment. It’s iterative, and something we do with our clients in partnership. We’re not setting lofty annual goals, causing mass disruption, or walking away at the end of the funding saying, ‘we’re done.’ Change will never stop, so we’ll never be done.

We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.

Affiliate marketing

Our campaign management team is formed by seasoned professionals. We are pleased to help you to find the industry’s leading online cost-per-action campaigns and provide you with proven, experienced sales strategies, transparency with direct advertisers, instant communications, and competitive general inventory according to trends of the market.

Our main verticals are health and beauty, diet, and E-commerce. Always on the way to exploring new niches and chances.

Strategy & Transformation

Growth Strategy & Technology Business Case

Every company has a different path to sustainable growth. To help you find it, we work with you to harness the right combination of data, analytics, technology, and strategy. And we believe that building your future also relies on helping you build the skills, knowledge, and confidence you need to sustain your journey.

Operational Transformation

In a fast-paced world, you need a partner that can think big and act accordingly. We work with C-suites to develop agile, data-driven, customer-centric strategies, then we get down in the trenches to operationalize every step of the journey, including workflows, processes, metrics, communications, and everything else.

Media Management In-Housing

Every business is unique, so we work closely with our clients to identify the best media management model to meet your needs. We’ll together explore in-house, outsourced, near-shore, off-shore, global, local, centralized, decentralized, federated, and a myriad of other hybrid scenarios.

Technology & Automation

Platform Integration and Implementation

Our media, analytics, and data specialists implement and integrate all aspects of the Google Marketing Platform to unlock every bit of value we can for our clients. We optimize it further by integrating Google Analytics with the Google Cloud Platform, putting enhanced performance at the center of your media execution.

Privacy & Data Governance

We foster a privacy-first approach to data governance, helping you manage the availability, usability, integrity, and security of your data. We design or enhance processes for campaign creation, taxonomies, best practices for data layer design, and the standards for where and when data should be collected.

Measurement Strategy

Media marketers have an abundance of data, but often struggle to translate it into strategic decisions. We help model ROI and response curves with sales data from internal and external sources to enable fact-based decisions that drive business growth. We use a range of methodologies including econometrics, data-driven attribution, and experiments.

Data Driven Attribution

The best data-driven attribution models assign credit to digital touchpoints based on their ability to drive conversions for your business – not simply based on first or last click. We help marketers get an accurate, real-time view of the effectiveness of their digital media channels that can feed into reliable, repeatable, strategic optimizations.

Audience Strategy

The highest value audiences are the ones that are tailored to your media strategy. They can be built algorithmically or based on attributions. We analyze and segment your audiences based on 1st and 3rd party data and activate them seamlessly in-platform.

Visualization & Simulation

Our BI solutions support the strategic and tactical decisions you need to make. We work with you to standardize reporting based on your measurement strategy, creating a single source of measurement across multiple platforms. Your BI strategies can be visualized in third party solutions like Data Studio, Looker, and others.

Predictive Modeling & Algorithms

We can accurately model your potential for lifetime value, churn, audience scoring, revenue, purchase prediction, and more. We also analyze customer interactions to provide sentiment analysis scores and develop custom algorithms to significantly increase the performance of search, programmatic, and social media.

Our Journey

We are a global network of consultants, data scientists, technologists, and practitioners. In 2005, we became Google’s first implementation partner, and for decades we’ve been trusted partners to Google, consulting with clients to unlock the value of their technology investment and maximizing their media performance.

Our mission is to help advertisers modernize their businesses by focusing on sustainable growth and building seamless connections between media strategy, data & privacy practices, technology investments, and marketing goals.

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